Byron Shire
Andy is a campaign-hardened conceptual copywriter, content creator and creative brain with over 10 years’ experience working with a broad range of start ups. He’s written copy for new websites, helped brands find their tone of voice, articulated brand stories, taglines, brand values, vision and mission statements, and written pages of blog content. He’s ideated and executed international omni-channel rename campaigns, written super-effective lifecycle email campaigns, conceptualised countless product launches, created clever content strategies for small and large brands, set up processes to manage a network of international content creators, established ambassador programs, and set-up internal communications for wrinkle-free remote work too.
As he began tinkering with the tools of writing and storytelling, he cofounded Paper Sea Quarterly – a once glorious 180-page print publication about surf, travel, and the arts. He ran the magazine as editor-in-chief for seven years and 16 issues, which landed him a role as copywriter for international bag nerds Crumpler. He moved on to become marketing manager for impatient coffee-tech aficionados Skip, project manager for good word locators Apostrophe, copywriter for fintech business boosters Moula, helped conscientious camera accessories brand Urth rename, launch new products and scale their business internationally before starting his own business as a freelance copywriter
Alongside a frenzied passion for copywriting, creative writing, UX copywriting, writing long-form feature articles, and feature interviews, Andy’s nurtured a passion for visual storytelling and photography. The common thread of storytelling led to his passion for playing the role of creative problem solver for brands, untangling brand’s stories, conceptualising and executing marketing campaigns, and managing creative projects – the weirder the better.
Andy has over 10 years experience as a copywriter working on establishing brand’s tone of voice, writing UX copy, planning content strategies, planning and executing omni-channel marketing campaigns and product launches, creating clever blog and social media content, writing lifecycle communications, and setting up efficient and intuitive internal communications processes.
This is where you come in, hello. You got this. If you need some conscientiously crafted copy, your tone of voice needs some vocal lessons, you need words for your website or maybe some surprisingly ingenious marketing ideas and tactics, help planning content marketing or setting up better company communications, you need an indefatigable creative collaborator – call Andy now. He’ll be ready. He’s always ready.
