Byron Shire
Federica Sveva is an Italian born artist currently based in Byron Bay, NSW Australia. Her practice is concerned with popular and mass culture accompanied by a profound theoretical reflection on critical and figurative tools and incorporates painting, illustration, collage, digital media and site-specific installation.
She has worked across international art studios such as Paul O Robinson studio (paulorobinson.com) in Ljubjana, Palazzo Fortuny (fortuny.visitmuve.com) in Venice as photography assistant and at the front cover for the Italian translation of media theorist and philosopher Boris Groys’s book about history of contemporary art “In the Flow – Art in the Age of Digital Reproduction” curated by Postmedia Books (postmediabooks.it).
Her artworks and prints are in art galleries around the world such as Bugno Art Gallery (Venice, Italy), Greenart Asia (Hong Kong, China), Hysteria Art Gallery (Milan, Italy), Cris Contini Contemporary (London, Uk). One of her lightbox “Connections Online” made at Michele Tombolini atelier has been displayed at ‘collateral events’ for Venice Art Biennal 2019; “Nightmare”, “Connections Online 2” and few more were displayed at Violarte Emozioni D’Arte at Palazzo della Regione Lombardia in Milan (2019). These and the more recent works are developed to drawn in the Pop Art world and pulled out by kaleidoskope images, hypnotic in their effect. “New sophisticated” is the term to use to describe these artworks. Collage and photography (photomontage), flat colours, hard and precise drawings, pictorial effects (and more) are the supreme symbols of pop culture creating a total harmony out of the most disparate elements to create an urban environment.
Federica is a versatile freelance graphic designer, offering her expertise globally in crafting captivating branding and marketing materials tailored to any style. She has collaborated with hundreds of clients across Australia, spanning from minimalist wellness and skincare brands to vibrant and creative styles in the food and beverage industry. Her portfolio includes a diverse range of projects, from crafting eye-catching flyers and logos to all things graphics-related.
She is also an accomplished freelance book designer, having successfully completed her first published book in Australia “The Enneagram Cards” by Sunaina Watson in 2024 and around 10 books with ISBN numbers in Italy, as an author/writer.
