Geoff Tolchard

Geoff Tolchard sights the Canadian philosopher Marshall Mcluhan’s maxim “The Global Village” to explain his work as, in an age when ‘real’ spaces and virtual ones intersect, one can be anywhere anytime.

How do we translate/traverse these shifting, fluid borders? A new way of seeing?

With immigration on a large scale reducing borders and challenged cultural identity. Tolchard has seen the planet merge with more than just the all pervasive and controlling  “medium is the message”. He says more than ever it has become a melting pot of new imagery and ideas.

Tolchard’s visual enquiry he says, is with the adjustment and interpretation of these perceived abstracted as well as physical spaces, which are constantly evolving and reforming. He explores the ‘fusion’ using cross cultural imagery with often surreal outcomes in the final imagery.

Tolchard address’ once familiar spaces, images and motifs, merging/camouflaging, seamlessly into their new surroundings?