The Brand Effect

Victoria is the kind of creative you want in your corner when you’re ready to show up like you mean it.

Based in the Northern Rivers, she runs The Brand Effect – a branding, web design and marketing studio she co-founded with her partner Andy.

Victoria doesn’t just make things look good, she digs deep into the psychology of what makes your audience connect. What draws them in, what builds trust, and what keeps them coming back. Every design choice is backed by strategy and shaped by story.

With eight years behind the lens as a commercial and family photographer, and a long standing love for intentional design, Victoria blends visual creativity with practical thinking. 

Her approach is personal, collaborative and refreshingly human. She listens. She asks the right questions and turns messy thoughts into clear, confident branding that feels like you.

She’s especially passionate about working with small business founders and service based businesses who genuinely care about what they do, and who they’re doing it for. Whether it’s a new logo, a brand new sparkly website, or a full rebrand, she’s here to make the process clear, calm, and dare we say, fun.

If you’ve been putting off your brand or website because you “don’t know where to start”… start with Victoria.