Tracy Richardson

ADVERTISING
Think about the last conversation you had with a brand. It shapes what you think of that brand, whether it’s a print ad, an eDM or a bill.
Tracy Richardson is passionate about making these fleeting moments add up to the best customer experience possible.
As a Creative Director at Clemenger, Tracy worked on multi national clients with large budgets and small brands with tiny budgets. She’s been a Digital Creative Lead at Optus and worked in the communications team at the ABC.
Tracy also runs writing workshops for organisations on how to write more effectively and has run courses for the ABC, NSW Government and digital/ media agencies.

SKILLS
Concepts and copywriting – 30 international and national awards for advertising effectiveness / Teaching workshops on effective writing, plain English and copywriting / Creative concepts and direction / Brand Voice / Launched the new My Optus app. Within 7 days it was one of the top 30 apps in Australia / Digital customer communications (web, mobile, EDM) / Developed the first ever Optus Chat bot. Tripled customer engagement objectives / CRM and loyalty programs / Tutor, ADMA Creative School

CLIENTS
Qantas Loyalty, Austrade, Stamford Hotels, Northern Territory Tourist Commission, ING Direct, Mercedes Benz, NSW Department of Premier and Cabinet, American Express, Greenpeace

SCREENWRITING
The Australian Writers Guild invited Tracy to join the Pathways Program after she was shortlisted for the AWG/Adelaide Film festival INSITE Unproduced Screenplay Competition. Her short, animated screenplay was optioned by Kristina Ceyton, Producer of The Babadook.